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Three Steps to Success in 2012
A White Paper presented by Coachworks Consulting
With new car sales expected to decline this year and consumer confidence weakening with every negative news report, it's likely that that there will be fewer enquiries from increasingly price-conscious customers in 2012.
Couple this with more supply than demand in both the sales and aftersales arenas for the vast majority of car brands and you're left with a challenging 12 months for manufacturers and franchised retailers....
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